Our media product develops from other magazines as we have taken the typical conventions but changed them to fit our magazine. We have the masthead at the top like usual but took time to study what to call it. We had a few different ideas but we finally decided what to call it through our questionnaire. We used real conventions of media products such as the Brand identity, barcode, price, issue, photos, headlining stories because these are things that every magazine has and are recognisable to people which makes them noticeable. Furthermore we used conventions of a rock magazine by using the colours red, white and black which is connotated as rock which is typical to rock fans who would notice what genre of magazine it is just by the glimpse of the colours, this makes the colour choice effective and grab our target audience straight away. Look at my case study on Kerrang at content and approach to music to read about the connotation of colours.
We challenged many forms of conventions of real media products because it was a totally new magazine. A magazine that focuses on unknown, unsigned local bands that gives advice on gigs and recording and information from other bands to help them get known. From our music magazine research none of our group found magazines that based their necessities around unknown people. We wanted to do our magazine for them and because mainly bands that are emerging are rock/indie this was the genre we based our magazine mainly on. This also challenges real conventions as there has never been a rock/indie magazine. The colour green also challenges the typical conventions as it’s not a general choice of colour however we wanted to appeal to both genres as our audience and felt green was a neutral colour and was suitable to able to both. It’s also effective in the way that it’s not a common colour which will make our magazine stand out and catch people’s eyes. It’s also works to our strength due to the brightness of the green on top of a black background which gives it a glowing look that jumps out at you, this is one of the reasons why we choose a bright neon green. We also chose Neon green because it was a more vibrant and funky colour which attracts the audience who like that sort of genre in music and connect it to the colour we used. The main idea sparked from a heart monitor or equaliser (which of course is used in media production).
Originally our first Dps was extremely different from what a real media product would do and challenged it in many different ways. The reason we had chosen paper and post-its and napkins was because we thought as young artists a lot of people’s songs and lyrics start off from a scrap of paper. Or sitting in a cafe and writing on whatever they could find. That’s where we got our original idea to put the writing copy on bits and bobs that people would write lyrics on, but with the added background of a table cloth ( which we chose because of the typical connotation of the red) it just looked like a picnic.
After analysing and looking at it, we realised it didn’t work and made no sense in the magazine and was an extreme weakness in our magazine. Our new edited cover suits more to a typical media product and they layout is a lot more usual and is in the typical columns that you find in most articles. It works a lot more effective for us as the items we have used earlier in the magazine are carried through into the dps and so now you can recognise it as part of this magazine. Our dps basically develops on from real media products but using our house and the items that show it’s our magazine. Our dps is now a lot more successful.
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