Emap Limited is a British media company, specialising in the production of business to business magazines. It was sold 2/3 of kerrang from Bauer. Both Emap and our magazine coincide with the fact that both have specific age range, genre and gender (demographic) and is why this institution would distribute our media product. It fits in with the other styles and forms of magazines that they have in their company.
Like our magazine, kerrang the best selling rock magazine focuses mainly on rock but also less mainstream styles such as indie which is exactly our genre for our magazine. The magazine just like ours uses many pages for advertising album releases and tours ( which just like ours promotes the debut single of The Explosion and offers tickets to various festivals.)
Top of the pops institution (BBC media institution) wouldn’t be suitable to distribute out media product as their demographic is 8-14 girls and uses a lot of the colour pink, which doesn’t fit in with our house style. Also their genre is pop and r&b and we are focusing on Indie-Rock. Top of the pops is very unsuccessful now and lays in stores within the kids section of magazines on the other side of the shop away from the music stands. Whereas Kerrang is with the music magazines with added on extra shelving just for the individual magazine. Both kerrang and our magazine have around the same niche audience and we both want our institution to present us in away such as how Emap does.
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